EU4Advice Living Lab Central Europe
The EU4Advice Living Lab of Central Europe in the Amsterdam Metropolitan Area (AMA) is managed by Amped, in partnership with AMS Institute, Province of Flevoland and Wageningen University.
For several years now, Amped has been involved in activating a broad range of partners from different sectors, with the common goal of creating a robust, regional and regenerative food system in the AMA. Through the EU4Advice framework and as Living Lab manager, Amped aims at further connecting these partners, and the knowledge and experience created, with the other living labs, to foster a multi-level learning approach.
This Living Lab also aims to facilitate collaborations between running EU projects and networks in the area, efficiently building a learning ecosystem for a just transition to a regional, regenerative food system. The AMA as a Living Lab will therefore align with other European, regional, and interregional projects and networks such as FoodCLIC, Pakhuis de Zwijger, the Horticulture Network, Data Value Center Agri Food, etc.
Specific challenges
- High logistical costs due to low production volumes
- High marketing costs
- High IT costs
- Limited proof of added value of locality
- Counteracting market mechanism and regulation
- Fair pricing for farmers
Vision
Changing the playing field towards regenerative, robust and resilient regions, by combining networks around a shared vision of SFSC into a transformative force.
Testing and setting up a replicable transformational governance model and learning network in the Amsterdam Metropolitan Area (AMA, Dutch: MRA) based on the GAIN Transition Model.
Developing a reproducible learning ecosystem model from the rollout of a regional, regenerative food system in the AMA.
Scaling up short food supply chains in the AMA to a substantive market share of 25% by 2030 by bundling the SFSC, bringing networks together, combining logistics, developing and utilising a joint online platform and testing different market approaches.
