Activation phase of a robust regional food system in AMA: co-creation sessions Zuidas & Pakhuis de Zwijger

Amped (parent company of Local2Local) has been building collaboration in the sustainable food movement locally, regionally, nationally and internationally for years.

The short food supply chain plays an important role in increasing the involvement of citizens and customers in the food transition, but we look at these chain as a regionally connected food system, where the collaborating parties combine their economic, environmental and social impact.

On December 3rd 2021, we concluded the inspiration phase of what the collaborating parties have already realized over the past two years in the Amsterdam Metropolitan Area (AMA) and officially launched the activation phase of the roll-out strategy of a robust, regional and regenerative food system in the AMA.

On March 23rd 2022, the first co-creation session of the activation phase took place (in the brand new circular building of Aeres Hogeschool Almere on the complex of Floriade Expo 2022).

On April 7th, the second group of participants met in the Atrium at the Zuidas and the third group on April 11 at Pakhuis de Zwijger. These sessions are part of an iterative process in which the participating parties share their insights based on common challenges and contribute to the enrichment of the rollout plan. This plan is available to interested parties at www.local2local.nl/mra. The closing event with all participants will take place on June 8 at Floriade Expo 2022.